Ishin Chihana has been related to Yamaha Group since 1991.
Yamaha Motor India on Thursday introduced that it has appointed Ishin Chihana as its new President. The 2-wheeler maker has stated that Ishin Chihana has taken over the India operations of the group as its new chairman.
(Additionally Learn: Yamaha Motor To Unveil New Electrical Scooters For Asia, Europe Subsequent Yr)
Ishin Chihana has been related to Yamaha Motor Firm and its group corporations worldwide since 1991, the corporate stated in its official launch. Yamaha additionally stated that Chihana has sturdy experience in varied verticals reminiscent of gross sales, advertising and marketing and enterprise administration with a chief focus. On motorbike enterprise operations in European, North American, African, Center Japanese and ASEAN markets.
Other than motorbike merchandise, Chihana has additionally dealt with Yamaha’s enterprise of All-Terrain Automobiles (ATVs), Marine Engines, Private Watercraft and Turbines and many others.
Talking about his appointment because the Chairman of Yamaha Motor India Group, Chihana stated that India is a various nation with an enormous buyer base and large potential. “With the vast majority of its inhabitants comprised of youth, this provides us the chance to enter the market by assembly their evolving expectations by Yamaha’s pioneering technological developments and engineering prowess,” Chihana additional stated in an announcement.
He additional added that Yamaha will proceed to realize new landmark milestones by introducing globally famend product vary underneath ‘The Name of the Blue’ model technique to additional strengthen its place within the Indian market.
The Japanese motorbike big at the moment sells each bikes and scooters in India.
The corporate can also be promoting its bikes within the decrease mass market and high-end premium section.
First printed date: 23 December 2021, 15:14 PM IST