This new mother has arrange a web based thrift retailer for folks to purchase and promote child garments, equipment, books,


It’s a common feeling for folks that they need the world for his or her little ones. This could manifest within the elaborate preparation of every little thing from clothes to toys and different gadgets for newborns and younger youngsters.

Riya Rajan, who grew to become a mom through the pandemic, instructed HerStory that within the first two years of getting a child, “any person’s going to have a room stuffed with stuff”.

“We had been in New York and the primary six months purchased every little thing a child wanted and it was a truckload of stuff. After coming again to India, we elevated what we had purchased in six months,” she recollects.

Rhea and her husband felt that there needed to be a method for folks to return some money as a result of they had been making an enormous “funding” for just a few months of use. Contemplating the hole and a extremely unorganized market, Riya established IUptotIA market for folks to purchase and promote new and used child and kids’s merchandise equivalent to toys, clothes, books, and different gear.

She began working with a crew of 5 folks 4 months in the past, together with herself, and the Mumbai-based platform has been reside for nearly two weeks now.

Born and raised in Mumbai, Rhea joined her household enterprise of ice cream quickly after finishing her Grasp’s in Advertising from Warwick Enterprise College within the UK. Entrepreneur at coronary heart, she labored in virtually each a part of the enterprise together with gross sales and shopping for, recruitment, advertising and branding, which included frequent visits to grocery shops to gauge the model’s market. It additionally rebranded the corporate to optimize for each offline and on-line markets.

She says her first six to seven years of labor had been stuffed with classes that now assist her construct her personal startup.

How does Uptot work?

Riya says Indian dad and mom will both discard the merchandise, move them on to different relations, or promote them via social media teams. Mother and father needed to navigate a extremely disorganized market that concerned a number of discussions with distributors solely to finalize a purchase order. Not having a set format to observe was additionally an preliminary problem for the startup.

As a working mother or father, she knew the method needed to be clean and fast. The platform is now obtainable to permit customers to enroll and place a number of merchandise on the market in below 5 minutes with data equivalent to product kind and situation (whether or not model new, slowly out, or closely used), model, and pricing. claims to.

Though customers will even share private particulars like identify, place of residence and telephone quantity, the startup took a aware resolution to maintain vendor particulars confidential as there’s nonetheless a stigma connected to promoting a child merchandise.

Uptot prices 20 p.c of the value as fee, of which 10 p.c is the delivery price. Sellers can benefit from {the marketplace} to achieve a selected viewers of oldsters.

“For the primary three months, our focus is on Mumbai alone. Although we’ve got the infrastructure to ship throughout India, we wish to handle all the problems that we might face and make sure that the client will get the product inside a day or two,” explains Riya.

All of the 45 orders acquired up to now have been accomplished inside a day via supply companions like Dunzo and Shiprocket.

Merchandise on Uptot

Mother and father to a Sustainable World

Not having a prescribed format or market knowledge to observe was additionally an preliminary problem. The entrepreneur regarded via Fb teams promoting such merchandise to know the cultural sentiment that oldsters have in the case of resale. This, together with mother bloggers and influencers, helped get the phrase out.

“Educating dad and mom about shopping for a pre-loved one and the environmental advantages was additionally vital. They’re doing everybody a giant favor by shopping for such merchandise as a result of dad and mom devour a lot and create a lot wastage,” she says.

Rhea might have simply began her entrepreneurial journey, however she isn’t any stranger to gender bias. There are numerous cases the place folks assumed that her work ethic can be affected now as a result of she is a mom.

“However I proved them mistaken by founding Uptot in lower than 4 months. I can increase a baby and nonetheless concentrate on getting my work completed,” says Rhea.



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