Style Perception: Males’s equipment phase poised for top progress in India


Equipment are not a need-based buy. These days, clients go for equipment to make a style assertion. The rising want to precise one’s uniqueness amongst the younger city clientele has set the stage for the entry of many worldwide and home Indian corporations into the developed world of style equipment. Concurrently, many present manufacturers are increasing their vary of equipment to satisfy the rising calls for of the purchasers.

The varied ongoing developments within the style retail trade replicate the optimism of the market and present immense potential for progress and innovation. As a result of affect of world style tendencies and the blurring traces between well-defined types for women and men, equipment are not restricted to girls solely. Indian males have additionally adopted the world style and began sporting extra colourful materials and prints in several types and began exhibiting excessive fashion-consciousness and consciousness. To satisfy the rising client demand, Raymond, the mens put on model, is increasing its equipment phase.

Elaborating on the drivers driving the demand for the lads’s accent phase in India, Shrikant Ram, Enterprise Head – Innerwear & Equipment, Raymond stated, “Equipment are actually a significant way of life product as the lads’s style phase continues to develop. There may be a variety of equipment obtainable for males to select from. They’re now uncovered to numerous worldwide tendencies and social media in addition to media personalities who’re nice influencers selling the demand for males’s equipment .

“The boys’s equipment phase is poised for top progress in India. Equipment shall be an vital factor in a males’s wardrobe because it enhances the type quotient of their dressing. Stylists, the appearance of catalogs at this time assist in deciding tips on how to coordinate clothes with equipment,” he provides.

Equipment are a pure extension of Raymond’s attire manufacturers. The corporate noticed immense potential within the accent phase and determined to arrange a separate vertical in 2016.

infinite choices

Presently, Raymond gives silk neckties (starting from common to extremely slim, 10 cm large), pocket squares, tie pins, cravats, bowties, belts, wallets, laptop computer luggage comparable to luggage, messenger luggage, cross-body slings, duffel luggage and fits. does. cowl to call just a few.

“We’re additionally a frontrunner in manufacturing personalized 3D printed equipment. It’s obtainable at unique Raymond shops the place clients can expertise and create their very own distinctive, tie-pins, brooches and so forth via a 3D printing machine,” says Ram.

“We’ve additionally launched unique leather-based hand painted footwear collections at Raymond. Improvements such because the light-weight Recknit assortment, a selection of leather-based and made-to-order bespoke footwear vary are unique to Raymond Footwear. ColorPlus integrates a classy cushioning system in footwear for top consolation of the customers whereas Park Avenue is turning into common for its enticing design language,” he provides.

The model, which not too long ago launched a sustainable vary of wallets and luggage made in recycled, waterproof paper that’s one hundred pc biodegradable, is seeing most traction for merchandise comparable to belts and giftsets.

future plans

Raymond equipment are presently obtainable in 1,000 Raymond shops throughout 600 cities. The model is seeing good worth on this phase and is evaluating choices to develop it.

He concluded, “To satisfy the calls for of the customers, we are going to quickly launch our personal traces of eyewear and watches.”



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