Provide of JD Tremendous and Kimberly-Clark Rush Child Merchandise to Shanghai


by Xiny Guan and Doris Liu

Bobbi Brown, a premium magnificence model underneath the Estée Lauder Group, lately launched enterprise on JD.com, a advertising channel to advertise new merchandise, with the opening ceremony on JD’s Little Magic Dice on August 24.

Throughout the early interval, J.D.’s style and way of life enterprise, J.Store, joined arms with Bobbi Brown to deliver high-value gives and sweetness merchandise to shoppers in base make-up, make-up remover, eye and lip merchandise, and extra. 12 classes of merchandise to be offered.

Bobbi Brown is known worldwide for her clear, recent and stylish nude make-up idea, and is deeply beloved and demanded by Hollywood stars. In 2005, Bobbi Brown dropped at China the revolutionary development of advocating for the pure reality and great thing about numerous personalities, which has been attracted and acknowledged by feminine shoppers in China.

“Bobbi Brown’s presence has enriched the matrix of well-known beauty manufacturers on JD Magnificence,” mentioned Tao Wang, common supervisor of JD Magnificence. “We stay up for creating new development worth for model companions by way of JD’s authenticity assure, environment friendly logistics, full-chain service and immersive omni-channel expertise, in order that each events can deliver extra numerous and high-end magnificence consumption to shoppers. to work collectively for the expertise.”

The official arrival of Bobbi Brown is the newest collaboration between JD.com and the Estee Lauder Group. Previous to this, a number of manufacturers from the group have efficiently launched on JD Magnificence and achieved an increase in high quality by way of varied promotions.

With JD’s distinctive approach of self-operating with model authoritative authorization, full-chain operation functionality and steady superior customized and unique companies, JD Magnificence has develop into a gathering place for shoppers’ trusted magnificence merchandise.

Plus, greater than 30 million JD Plus members representing top-quality consumption energy have expanded into new incremental area for upscale magnificence manufacturers like Bobbi Brown.

(guanxinyi3@jd.com; liujun215@jd.com)



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