Lego followers and perpetual youngsters—this one’s for you.
Lego has created a playful assortment of homeware equipment with a grown-up look. Designed in collaboration with Danish model Room Copenhagen, the gathering contains image frames, wall hangers, e book racks and desk drawers – all constructed from wooden. And since it is Lego, the gadgets are scaled-down variations of the enduring bricks, which suggests image frames and desk drawers can pile up. With a single desk drawer that prices $218 a pop (in comparison with $20 for the plastic model), Lego is eyeing a market of a distinct variety worthy of its Nordic origins.
True Lego followers can know that this is not the primary time the corporate has performed with wooden. In truth, Lego truly began in 1932 in a Danish carpentry workshop, and Lego bricks had been fabricated from wooden for a lot of many years. As plastic turned obtainable in Denmark after World Battle II, Lego bought a plastic injection molding machine, and by the Nineteen Sixties – after a collection of fires burned a lot of the firm’s wooden stock – Lego changed plastic totally. had adopted.
Now the homeware assortment might be seen as a return to the supply. In 2018, Lego launched a picket minifigure, however other than that one toy, this new assortment is the primary time the model has labored with wooden on that scale in additional than 60 years. Objects are constructed from European purple oak licensed by the non-profit Forest Stewardship Council and obtainable in a light-weight or darkish oak end. Each bit comes with the model’s proprietary spherical studs, which permit items similar to desk drawers or image frames to fit into one another. Different merchandise, just like the wall hanger ($99 for a set of three) or the e book rack ($140 at Darkish Oak), cannot be stacked, however all of them have LEGO written on them (each actually and figuratively).
“We needed all the wooden assortment to be appropriate with the traditional assortment, in order that they might be displayed collectively,” says a spokesperson for Room Copenhagen. (Extra gadgets are within the pipeline, however we’ll have to attend for particulars.)
This is not the primary time Lego and Room Copenhagen have come collectively. Through the years, the 2 corporations have collaborated on a variety of storage options constructed from plastic, from an outsized Lego brick shelf to a lunch field with a deal with to a winking minifigure storage head. With this new assortment, Lego is attracting a extra advanced, design-oriented viewers. Although it is unclear (and unlikely) whether or not the fabric will make its solution to Lego’s iconic brick toys.