ITC Grand Chola’s Sleep Boutique Has a Bouquet of Sleep Equipment for Deep, Candy Sleep


Mannequin: Sanyukta Darira | Pic: R Satish Babu

Entering into the Sleep Boutique at ITC Grand Chola is an entire new expertise. For starters, there’s a ‘pillow menu’ that’s served to us upon entry. There are eight choices with various levels of firmness and filler to select from. Anticipate finding names like Fabulous Down Feather (semi-firm and stuffed with goose feathers) that, we think about, are like having your head on a cloud. That is fully totally different from air baths, which are supposed to present neck help when you unwind in a heat, undisturbed soak within the tub on the finish of the day. We contact and really feel a bunch of pillows and discover the sensory course of therapeutic in the course of a bustling week in Chennai. The interiors of the shop, in case you are questioning, resemble a lush five-star room with a king-sized mattress.

Sleep Boutique in ITC Grand Chola, Chennai

Nonetheless, the event of this idea, as we be taught by means of Zubin Songdwala, Basic Supervisor, ITC Grand Chola and Space Supervisor, ITC Motels, South, was something however ‘in a single day’. “Over the previous twenty years, we’ve got performed an in-depth evaluation of the science of Sleep®, in step with the ethos of accountable luxurious,” he says. Then, thoughtfully provides, “Maybe by no means earlier than within the historical past of the world has sleep been such a luxurious. With the pandemic disrupting regular life, and affecting sleep high quality, a sleep boutique all issues.” is the answer.”

What began with a single retailer at ITC Maurya, New Delhi final November, has grown to seven boutiques throughout the nation very quickly. And aside from pillows, anticipate mattress linens, mattress protectors, down feather duvets and quilt covers. Zubin tells us that mattresses aren’t obtainable but, however are undoubtedly on the playing cards. Within the meantime, we’re inquisitive about what’s at the moment underneath R&D. And he replies, “Sleep Boutique is planning on fragrances and fragrant oils that assist to chill out the physique and thoughts and result in sound sleep. We’re at ITC Life Sciences & Know-how in Bengaluru to develop these indigenous choices. So far as introducing new merchandise are involved, we’re advised that new mother and father can sit up for a variety of ‘crib linens’ which might be obtainable quickly.

Open from 10 am to 10 pm, pillows value between Rs 1,200 and Rs 6,500. From INR 7,500 to . Seashore duvets
INR 11,500.



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