How This Entrepreneur Got here Again From Loss Of Rs 1 Crore And Is Now Working Automobile Equipment Enterprise Of Rs 5 Crore Income


Rahul Goyal Nonetheless learning at Amity College, Noida, when he was serving to his father in his automobile equipment enterprise Karol Bagh, New Delhi, The corporate was engaged on manufacturing automobile mats, audio system and different equipment. At some point, whereas working in his workplace, he found that his father had a registered trademark for the ‘Woodman’ model, however he by no means used it.

“Dwelling at a time when web penetration has change into so deep, I requested my father if he wished to make use of model emblems and whether or not we might promote our merchandise on-line. My father was very supportive, however as a substitute of increasing my present enterprise, he guided me in direction of beginning a model, a separate entity. smbstory,

Since Rahul already had entrepreneurship behavior, it was not tough for him to start out a brand new enterprise. In 2015, he approached e-commerce platforms like IFlipkartI And IheroineI To listing your android automobile stereo system available on the market.

Says Rahul, “Flipkart launched the automobile accent class in 2015. He was additionally awarded because the ‘Greatest Entrepreneur’ from his college in 2016.

Nevertheless, his enterprise noticed many ups and downs. Rahul suffered an enormous lack of Rs 1 crore and was in big debt in simply two years of beginning IwoodmanI,

So, what helped Rahul get well from the losses and restart the enterprise that’s in such good condition as we speak that he’s concentrating on bold growth in 2022? “Focus”, says Rahul.

study an enormous lesson

When Rahul was operating Woodman on the e-commerce platform, he was making sufficient progress that he considered beginning one other new enterprise.

“I used to be making a living and was worthwhile. I used to be impressed to start out one other enterprise and opened a meals truck enterprise in Gurugram. However that was my largest mistake. I did not know the right way to run it and I used to be at a loss. All of the hard-earned cash I used to be making within the automobile accent enterprise was wasted right here and I ended up in a debt of over Rs 1 crore,” remembers Rahul.

Rahul once more took a U-turn and started to deal with promoting Woodman on the Market, nonetheless, by this time many different gamers had arrived and competitors had begun to mount.

“Promoting on e-commerce presents large alternative, nonetheless, it additionally has disadvantages, particularly when one is in debt. I did not have any extra money to put money into advertising and marketing price range, and many others. Nor did I get my provide debt. I used to be getting in. It turned a vicious circle,” says Rahul.

On this interval of despair, when Rahul felt that every one doorways have been closed for him, a ray of hope arose. He employed a freelancer to develop a web site and began promoting his merchandise on his portal in 2019.

“You see, our merchandise weren’t very low-cost. It begins with Rs 10,000 and goes as much as Rs 60,000, Due to this fact, when a client buys a product from this vary, he does his personal analysis on the Web as properly. When he noticed that Woodman additionally had his personal web site, he began ordering instantly from us,” says Rahul smbstory,

woodman automobile stereo

soar into enterprise

Inside a month of Woodman’s launching his web site, Rahul offered GMV (Gross Merchandise Worth) of Rs 1 lakh per day. Rahul claims that the web site additionally attracted prospects with thrilling offers and presents, which made prospects order instantly from the web site and never from {the marketplace}.

“I additionally considered beginning out as a D2C as many gamers had entered into ecommerce platforms each organized and unorganized. And I used to be in need of cash so anybody might wipe us out,” says Rahul.

Rahul additionally began taking video critiques from prospects and uploaded them to YouTube to indicate the authenticity of the model, which, he says, can be one of many causes behind the rising buyer belief issue.

As we speak, Woodman generates income of Rs 5 crore, and Rahul expects the corporate to shut March FY22 at Rs 7.5 crore. All merchandise offered at Woodman are pay as you go orders or partial COD. The merchandise are made domestically the place about 80 per cent of the uncooked materials is imported.

Woodman offers with XUV vehicles in over 150 automobile fashions which is now the chief within the share. Amongst its choices are automobile stereo methods, automobile sensors, automobile lighting, automobile cameras and steering wheel controls.

Market outlook and the way in which ahead

The automobile equipment market is sort of fragmented. Rahul says that there are a lot of unorganized gamers available in the market who bask in fraudulent actions and even by giving faux commitments to the purchasers.

The market can be dominated by gamers like Sony, Pioneer, Bloupunkt and others. However what separates Woodman from the giants is the client assist, not the assistance supplied by the supplier, claims Rahul.

In 2022, Rahul is aiming to increase his market presence and create a marketplace for Acer equipment by coming into the offline market by means of franchising.

Affirunisa Kankudti. edited by



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