Hero MotoCorp to enter Mexican market, will launch 9 merchandise

Hero MotoCorp says it would launch 9 merchandise – bikes and scooters – in Mexico within the first section.

By :
HT Auto Desk

Jan 27, 2021, 17:35 PM

File photograph is used for representational functions solely.

Hero MotoCorp on Wednesday introduced plans to enter the Mexican market and confirmed that it has entered right into a distribution settlement with Grupo Salinas. The world’s largest two-wheeler maker is seeking to faucet into the shopper base in Mexico and plans to launch 9 merchandise right here within the first section.

(Additionally Learn: Hero MotoCorp Reaches 100 Million Manufacturing Milestone)

Hero MotoCorp says its distribution settlement with Grupo Salinas makes it one of many largest distribution networks globally for promoting merchandise in Mexico. As such, the merchandise employed right here embody a spread of bikes – starting from 100cc and 125cc to the extra premium 150 to 160cc choices. A number of scooters are additionally being deliberate right here for potential clients.

A number of reviews point out that the two-wheeler phase in Mexico is rising quickly and although the Covid-19 pandemic has come as a shock, issues are quick returning to normalcy. There are some notable native gamers right here, whereas Japanese and American producers additionally compete for market share right here.

The touchdown in Mexico could possibly be one other shot for Hero MotoCorp, which has a serious presence in India in addition to some Asian, African and South and Central American nations. It has eight manufacturing services world wide, of which six are in India.

First revealed date: 27 Jan 2021, 17:27 PM IST

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