Dior launches new Snapchat lens, a line of colourful males’s equipment – WWD


Dior is betting on coloration to deliver shoppers again to its shops after the prolonged lockdown the world over.

The French style home is launching a variety of revamped males’s equipment in vibrant colours, and has collaborated with Snapchat to create two new augmented actuality lenses, the primary to nearly attempt on a Dior bag and scroll by means of a wide range of types. could be potential. A single swipe of the display.

Dior World Tour B27 sneakers in crimson calfskin.

Courtesy of Dior

Obtainable in yellow, crimson, blue, inexperienced and black, that includes a monochrome model of the Dior Indirect motif, gadgets within the Dior World Tour capsule will go on sale this month in choose Dior shops all over the world.

The road consists of limited-edition B27 sneakers with a leather-based shoe case, offered individually, in addition to a saddle belt bag, a card holder, a clutch and belt with interchangeable straps and buckles. Costs vary from 280 euros for a shoe case to 2,400 euros for a belt buckle.

Dior’s AR lens generated greater than 1.5 million digital try-ons for the B27’s launch final 12 months. The brand new lenses will enable customers to attempt on sneakers and saddle belt luggage in 5 colours of the road.

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