Ann Arbor Aftermarket Truck Elements Firm Truck Hero Rebrands To RealTruck


RealTruck debuted its rebrand final month with an “Within the Actual” marketing campaign for TV commercials. // Courtesy of RealTruck

Ann Arbor-based on-line aftermarket truck elements and equipment retailer Truck Hero has modified its identify and rebranded itself as Actual Vehicles.

RealTruck.com The truck has been working as Hero’s e-commerce arm and shopper model since 2015 and the corporate says this alteration displays the rising preferences and shopping for patterns of truck homeowners. In keeping with the newly created RealTruk, it’ll additionally profit the corporate’s seller and installer companions.

“Once we began the corporate about 20 years in the past, we have been a small producer of truck mattress covers with about 180 workers,” says Invoice Reminder, RealTruck founder and CEO. “Over time, we’ve got grown Truck Hero into one of the crucial revered names within the aftermarket {industry} with over 5,000 workers and 35 areas in North America.

“Our journey and success continues immediately as Actual Vehicles. This vital and thrilling milestone helps the alignment with our long-term progress technique, ongoing dedication to product innovation and the best way shoppers now find out about and purchase their vans, jeeps and off-road equipment.

RealTruck kicked off the rebrand with its “Within the Actual” marketing campaign, which launched final month with a collection of TV commercials and an “off-the-grid coin” contest. The nationwide occasion inspired truck lovers to enterprise into the woods on Nationwide Gate Outside Day.

“Now we have acknowledged that one of the best ways to be taught and train truck homeowners about our merchandise and the advantages they provide is thru an built-in omni-channel method in alignment with our valued wholesale and OEM companions,” Says Ryan Harman, Govt Vice President of Gross sales at RealTruk. “We’re dedicated to rising all channels of our enterprise, and driving our future progress by inspiring hundreds of thousands of truck homeowners to exchange their vans, jeeps and off-road autos with industry-leading manufacturers that We design, manufacture and promote.

“It is going to be enterprise as traditional with our skilled companions who will proceed to interact with our Truck Hero gross sales crew to help the rising demand for the manufacturers we manufacture and promote.”

Tony Ambroza, Chief Improvement Officer, RealTruck, says: “We need to encourage hundreds of thousands of truck homeowners to pursue the artwork of the potential and switch their inventory vans into ‘Actual Vehicles’. We construct a variety of consciousness and curiosity with truck homeowners. Will proceed to create those that perceive all the advantages our unimaginable merchandise supply. Realtruck can be their companion from thought to set up.

For extra details about the rebrand, go to RealTruck.com,



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